Co-Registration Channel
You can utilize the co-registration channel in a number of ways based on your acquisition budgets and goals.
KMA enhances co-registration lead quality through custom prospect audience targeting. Prospective consumers will never see your offer unless they are on the KMA pre-qualified audience.
Pricing is determined on your engagement strategy and offer type.
3 Types of Engagement Strategies
Email List
Building
Generate new pre-qualified subscribers to your email list by collecting email addresses and any other required fields.
Leads will look just like your best customers.
CRM Reactivation/
Enhancement
Great way to re-activate emails of consumers who may have previously unsubscribed or acquire emails where you only have your customer's postal address.
Direct Response Email Invite
Solution tailored for direct response advertisers who are looking to generate sales, leads or website traffic. Consumers check a box to request your special offer that is emailed directly to them in real-time
How SMART Works In The Co-Registration Channel
Integrate Your Custom Audience
KMA integrates your custom audience within our partner co-registration network.
Consumer Registers On Partner Site
Consumer register on a website within our partner network.
Partner Checks Your Custom Audience
Email address is converted to MD5 Hash and matched against your custom prospect audience.
Your Offer Is Only Presented To Qualified Matches
If the consumer’s email is on your pre-qualified audience, your offer will be presented to the consumer.
Consumer Opts-In or Requests Your Special Offer
Based on your engagement strategy, the consumer either opts-in, reactivates or request your special email invite.