Co-Registration Channel: CRM Reactivation
Co-Registration Channel: CRM Reactivation
Great way to re-activate emails of consumers who may have previously unsubscribed or acquire emails where you only have your customer's postal address.
- Reactivate Unsubscribed EmailsReaer
- Acquire emails where you just have your customer's postal address
How CRM Reactivation Works
KMA Runs Email Hash Append To Your CRM
KMA will take your customer file including name, postal and phone (if available) that is missing email addresses and match that against our SMART database to identify the email hash of those customers. We will also add in your current unsubscribes and build a “Customer Reactivation/Enhancement Audience”.
Consumers Register On Websites
Consumers register on websites within our partner network.
SMART Customer Reactivation/Enhancement Audience Check
Email address is converted to MD5 Hash and checked against your customer reactivation/enhancement audience.
Your Offer Is Presented
Qualified consumers who match your audience are then presented with your offer.
Consumers Opt-In and are added to your CRM
Qualified consumers who match your audience are then presented with your offer.