The SMART Do-it-Yourself (DIY) Audience consists of handy consumers who are interested in taking on projects themselves including home improvement, car repair, appliance repair, decorating their home’s interior, carefully landscaping their property for maximum curb appeal and more.  They have shown an active interest in home decorating, home improvement, lawn care, gardening, ornamental landscaping, fixing appliances, repairing cars and motorcycles, caring for swimming pools and more by subscribing to magazines, purchasing products through catalogs, through the mail or in-stores… 

Reach This Audience In Multiple Digital Channels