Americans love their pets and will spend more than $60 billion this year for the care, feeding and well-being of their furry, reptilian and feathered family members. These consumers own a variety of pets including dogs, cats, birds, reptiles, fish, snakes, guinea pigs, mice and more… The KMA SMART Pet Lovers audience is made up of consumers who own pets, have shown an interest in pets, purchased pet insurance or pet-related products online, through direct mail and in retail stores.