Profile
Gender
Marital Status
Presence of Children
Age Group
| Unknown | 42.45% | 22453 |
|
|---|---|---|---|
| 18-34 | 5.66% | 2995 |
|
| 35-44 | 9% | 4761 |
|
| 45-54 | 12.57% | 6648 |
|
| 55-64 | 15.75% | 8332 |
|
| 65 plus | 14.57% | 7710 |
|
Income
| Unknown | 15.8% | 9026 |
|
|---|---|---|---|
| <$30K | 13.28% | 7585 |
|
| $30-$50K | 15.04% | 8590 |
|
| $50-$75K | 16.46% | 9400 |
|
| $75-$100K | 12.83% | 7326 |
|
| $100-$150K | 14.19% | 8102 |
|
| $150K+ | 12.4% | 7084 |
|
Length of Residence
| Unknown | 24.83% | 14184 |
|
|---|---|---|---|
| < 1 year | 2.62% | 1499 |
|
| 2-3 years | 6.73% | 3843 |
|
| 4-5 years | 12.65% | 7226 |
|
| 6-9 years | 17.51% | 9999 |
|
| 10-14 years | 11.64% | 6648 |
|
| 15 years up | 24.01% | 13714 |
|
Net Worth
| Unknown | 23.87% | 13632 |
|
|---|---|---|---|
| Under $100K | 21.07% | 12034 |
|
| $100K TO $250K | 13.15% | 7513 |
|
| $250K TO 500K | 14.08% | 8044 |
|
| $500K+ | 27.82% | 15890 |
|
Education
| Unknown | 27.22% | 15549 |
|
|---|---|---|---|
| Some High School | 1.29% | 738 |
|
| High School Completed | 18.73% | 10699 |
|
| Some College | 20.35% | 11620 |
|
| College Completed | 32.4% | 18507 |
|
Occupation
| Unknown | 54.54% | 31149 |
|
|---|---|---|---|
| Professional | 16.37% | 9350 |
|
| Administrative | 5.66% | 3233 |
|
| Sales | 1.9% | 1087 |
|
| Blue Collar | 4.2% | 2399 |
|
| Cleric | 4.49% | 2565 |
|
| Home | 2.6% | 1485 |
|
| Retail | 7.4% | 4229 |
|
| Business | 2.83% | 1616 |
|
Dwelling Type
Home Owner
Politics
Interests
| Automotive | 38 % | 21702 |
|
|---|---|---|---|
| Cigar Smoker | 1.62 % | 924 |
|
| Crafts and Collectibles | 39.55 % | 22586 |
|
| Current Events | 16.64 % | 9502 |
|
| Home Decor | 49.51 % | 28279 |
|
| Donors | 46.85 % | 26760 |
|
| Exercise | 35.94 % | 20526 |
|
| Food and Wine | 54.46 % | 31104 |
|
| Gamers | 5.07 % | 2896 |
|
| Golf | 21.63 % | 12352 |
|
| Health | 31.72 % | 18117 |
|
| Home and Garden | 46.94 % | 26811 |
|
| Home Office | 21.73 % | 12412 |
|
| Investor | 21.65 % | 12365 |
|
| Investor High End | 12.14 % | 6933 |
|
| Investor Low End | 9.51 % | 5432 |
|
| Products for Kids | 36.64 % | 20925 |
|
| Books and Magazines | 63.46 % | 36245 |
|
| Men's Fashion | 26.45 % | 15104 |
|
| Motorcycle | 6.87 % | 3922 |
|
| Opportunities Seeker | 6.1 % | 3486 |
|
| Outdoors | 40.4 % | 23073 |
|
| Pets | 36.12 % | 20627 |
|
| Cats | 19.01 % | 10858 |
|
| Dogs | 25.38 % | 14494 |
|
| Smoker | 4.86 % | 2777 |
|
| Small Office | 12.78 % | 7298 |
|
| Sports | 50.72 % | 28970 |
|
| Products for Seniors | 17.88 % | 10211 |
|
| Sweeps | 26.48 % | 15124 |
|
| Technology | 50.08 % | 28602 |
|
| Travel | 40.36 % | 23051 |
|
| Travel - Luxury | 16.95 % | 9680 |
|
| Travel - Deals | 23.41 % | 13371 |
|
| Women's Fashion | 57.08 % | 32601 |
|
| Women's Fashion Luxury | 23.26 % | 13283 |
|
| Women's Fashion Deals | 33.82 % | 19318 |
|
| Weight Loss | 23.26 % | 13285 |
|
State Breakdown
| Alaska | 0.19 % | 111 |
|
|---|---|---|---|
| Alabama | 1.3 % | 741 |
|
| Arkansas | 0.82 % | 468 |
|
| Arizona | 2.54 % | 1451 |
|
| California | 11.04 % | 6307 |
|
| Colorado | 2.12 % | 1211 |
|
| Connecticut | 1.32 % | 756 |
|
| Delaware | 0.33 % | 188 |
|
| Florida | 5.61 % | 3204 |
|
| Georgia | 2.92 % | 1667 |
|
| Hawaii | 0.4 % | 227 |
|
| Iowa | 0.95 % | 543 |
|
| Idaho | 0.52 % | 298 |
|
| Illinois | 4.93 % | 2815 |
|
| Indiana | 2.26 % | 1290 |
|
| Kansas | 0.95 % | 543 |
|
| Kentucky | 1.16 % | 663 |
|
| Louisiana | 1.32 % | 754 |
|
| Massachusetts | 2.44 % | 1394 |
|
| Maryland | 2.14 % | 1225 |
|
| Maine | 0.4 % | 227 |
|
| Michigan | 3.18 % | 1815 |
|
| Minnesota | 1.59 % | 909 |
|
| Missouri | 2.02 % | 1151 |
|
| Mississippi | 0.83 % | 472 |
|
| Montana | 0.36 % | 206 |
|
| North Carolina | 2.74 % | 1565 |
|
| North Dakota | 0.21 % | 122 |
|
| Nebraska | 0.64 % | 363 |
|
| New Hampshire | 0.49 % | 278 |
|
| New Jersey | 3.93 % | 2242 |
|
| New Mexico | 0.61 % | 349 |
|
| Nevada | 1.16 % | 660 |
|
| New York | 6.52 % | 3723 |
|
| Ohio | 3.48 % | 1990 |
|
| Oklahoma | 1.05 % | 598 |
|
| Oregon | 1.27 % | 723 |
|
| Pennsylvania | 3.82 % | 2184 |
|
| Rhode Island | 0.3 % | 170 |
|
| South Carolina | 1.51 % | 860 |
|
| South Dakota | 0.23 % | 129 |
|
| Tennessee | 1.97 % | 1127 |
|
| Texas | 7.4 % | 4224 |
|
| Utah | 0.9 % | 513 |
|
| Virginia | 2.98 % | 1701 |
|
| Vermont | 0.22 % | 124 |
|
| Washington | 2.13 % | 1219 |
|
| Wisconsin | 1.74 % | 995 |
|
| West Virginia | 0.5 % | 284 |
|
| Wyoming | 0.22 % | 125 |
|