Email Channel: Newsletters
KMA is changing how email sponsorships work. We create custom prospect audiences from our 500 Plus Million SMART Email Database, then identify those emails within our email partner newsletter network.
We integrate your SMART Custom Audience with networks such as LiveIntent so that ONLY consumers who match your custom audience, will see your sponsorship ad.
How Match & Serve Newsletter Sponsorships Work
SMART Custom Prospect Audience Creation & Integrated with LiveIntent
We create a custom audience from our SMART database based on your target consumers which is then integrated with LiveIntent.
Consumer Opens Newsletter & Email Address Is Matched Against Your Custom Audience
When email is opened, it's converted to MD5 and matched against SMART.
Banner Ad Is Served Inside Newsletter To Audience Matches
KMA identifies those consumers on your custom audience and serves your newsletter ad.
Consumer Clicks On Banner And Is Driven To Advertiser's Landing Page
Consumer takes action or leaves page.
Consumers Who Do Not Sign Up Are Retargeted With Different Offer
Our network can target consumers who have previously visited your landing page with a different offer.
