The SMART Auto Enthusiasts include consumers who have shown an interest in all types of cars (from sport to classic cars), trucks, motorcycles, RVs, ATV owners, snowmobiles, and virtually any vehicle you can drive on land. Beyond knowing what they drive for transportation or for play, SMART Auto Enthusiasts includes buyers of auto product related purchases from online, retail or catalogs, auto repair DIYers, car collectors, classic car memorabilia, Nascar fans, consumers who work in automotive field, magazine and catalog subscribers.